Conservation

A portion of every Florauna sale supports reef conservation. Here is the honest version of what that means and why aquaculture is part of the answer.

The pledge

A set percentage of revenue — not profit, revenue — goes to reef conservation and restoration work. The figure and the recipients are published here and updated as the business grows. If the number changes, it changes in public.

Why aquaculture matters

Corals grown in captivity are corals not taken from a wild reef. Fragging is closer to taking cuttings from a garden than to harvesting: one healthy colony can supply frags for years without ever touching the ocean. The more of the hobby that runs on aquacultured stock, the less collection pressure lands on reefs that are already dealing with bleaching, acidification and runoff.

Why photography matters

Most people will never dive a reef. They will never see what a healthy Acropora colony does under actinic light at two inches. Photographs that show it honestly do something a statistic cannot — they make the loss feel specific.

What we do not claim

Buying a print does not offset a reef. This is a small business doing a small thing well: growing responsibly, sourcing transparently, and sending money to people doing the hard restoration work. Where coral is sourced from wholesalers rather than grown in-house, it is labelled as such.